The iGaming Customer Experience Awards

The only casino & betting awards which are solely based on comprehensive surveying of thousands of customers
Because there’re no better judges than real players

What is the iGCXA?

An independent award series built on survey data

As a new player, it can be a daunting task to pick the right site to deposit your hard-earned money on. There’re countless of bookmakers and casinos to choose from and there’re equally as many review sites keen on guiding you to their recommended partners. Unfortunately, these recommendations are often heavily influenced by the deals between the casino and the partner website: the better the referral deal; the more positive the review.

iGCXA is an award series without any affiliation or deals with the casinos. We don’t recommend or link to any sites. We simply share data on what thousands of customers think about their experience with various gambling sites holding a local license to operate in your country.

The awards are based on ratings by real customers
Each regulated European market has its own set of awards, due to different competitive landscapes
In every market, the awards are based on survey data from thousands of customers
The survey collects detailed data about the satisfaction with the entire customer journey from depositing and verifying the account to playing and withdrawing
More than 10 awards per market, each focused on a different part of the customer journey. The list of awards will depend on the local legislation and we only issue awards when sufficient data is available to ensure a high confidence level

The history of awards in iGaming

An inflation in awards and “expert judges”

During the past 10 years we’ve seen a significant increase in award shows in the iGaming industry, with hundreds of awards handed out every year.

The existing awards are all very focused on the award show with winners selected by a group of “industry experts” reviewing nominations submitted by the bookmakers themselves. The transparency is limited with little information shared about the process, nominations and most importantly the reasoning behind the award decisions.

At iGCXA we’re taking a very different approach. We do not have any influence on the outcome and neither do any “industry experts”. Only real players are judges; and we ask thousands of them. Every award also comes with a detailed analysis of the performance, all publicly available on our site. We’re all about data.

So how can we afford such expensive quantitative research required for this data-driven award series? We are owned by iGamingIntel.com, a company specializing in survey research in the iGaming industry, and we tap into existing data for these awards.

Awards 2023

The United Kingdom iGCXA winners will be announced May 10th 2023